To promote and facilitate members to provide marketable tourist services within the local and international market.
To act as a link between its members, the government and its institutions with the aim to promote tourism in Tanzania.
To assist members in all technical matters pertaining tourism both at a national and an international level.
To promote tour operators ability to interact with the community at large and protect the interests of individual tourists.
To undertake feasibility study, research, appraisal, managing and executing programs and projects for the economic and community development in areas where tourism activities are carried out or in remote areas in Tanzania.