14TRI/- TOURISM REVENUE TARGET: State outlines major plans

THE government has outlined critical measures to support endeavours of securing an income of 6 billion US dollars (around 14tri/-) from five (5) million tourists by the year 2025, key being expanding more products in the sector.
Natural Resources and Tourism Minister Ms Angellah Kairuki pointed at the products geared for massive promotion to hit the mark as beach, cruise ship and MICE (Meetings, Incentives, Conferences and Event management) tourism.
Third Five-Year Development Plan (FYDP III of 2020/2021 to 2025/2026) and the ruling party CCM Election Manifesto 2020-2025 have set the target for the country to notch an income of 6 billion US dollars (about 14tri/-) from 5,000,000 tourists come 2025
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